DATAVANT
ONE Datavant
Datavant, a health data company, held an event at Brandlive Studios to announce their new brand. The event marked the merger of two companies, Datavant and Ciox, resulting in a new brand and messaging identity.
My role on this project was Creative Director overseeing show planning, ROS, scripts, concepting and working closing with the clients. Art Direction working with designers, motion artists, story board artist and visual concepting as we developed the visuals to tell their merger messaging and new branding through their marketing video. Was also responsible for story and planning the pre-recorded content.
We (the team at BrandLive Studios ) worked with them to create an amazing 5-hour show filled with information and fun.We filmed the CEO and CMO giving keynote speeches and edited them with virtual backgrounds and text overlays. Other pre-recorded segments included a cozy fireside chat with the CEO and a fun bake-off involving the executives.
The show was hosted by a couple of entertaining Datavant employees who tied everything together between segments.
Countdown
We brought their new brand to life through an intro video showcasing the merger and the new identity as ONE Datavant.
Marketing Video
We filmed the CEO and CMO giving keynote speeches and edited them with virtual backgrounds and text overlays.
Credits
Creative Director + Creative Producer : Saira Mathew.
Production Coordinator : Dave Davenport.
Creative Artists : Silke Silier, Thomas Schindler, Melanie Stirner, Peter Gaillard, Emily Block.
Onsite Production Crew : Ethan Burke, Mark Ruskamp, Zack Carver Gustin, Roberto Lasso, MCM Productions
Sound design and Audio Mix for Intro video and Brand Reveal Video : Mathew Ryley
Creative Editing : Takumi Nagai