I'm a creative leader with over 20 years of experience across entertainment, advertising, and emerging media. My work spans visual effects for film, CG animated features, television, commercials, interactive content, and mixed reality. I lead teams at the intersection of storytelling, design, and technology—bringing ideas to life across a wide range of formats and platforms.

I've built my career shaping content that connects, balancing creative vision with execution. From my early work at studios including Industrial Light & Magic, Tippett Studio, Blue Sky, Psyop, and Laika, to leading creative teams and production at scale, my experience bridges craft, narrative, and systems thinking.

I've served as Visual Effects Supervisor on Netflix's The Monkey King, and have led creative production across advertising and immersive experiences through my own studio, Hatke Creative, as well as at Wieden+Kennedy, where I was Executive Producer for the in-house animation team.

Currently, I'm Executive Creative Director and SVP of Brandlive Studios, where I lead the creative direction and production of live, hybrid, and virtual experiences. From concept through execution, I partner with clients and multidisciplinary teams to design shows that bring story, content, and environment together into cohesive, engaging experiences.

My superpower is the ability to quickly understand the heart of a project and translate it into clear creative direction. Throughout my career, I've embraced emerging technologies as opportunities to expand the creative process, from pioneering CG and visual effects workflows to integrating generative AI into concept development, design exploration, pitching, and production. I believe the best work comes from combining new technology with strong creative judgment, thoughtful collaboration, and a deep respect for craft.