About
Saira is a creative leader with over 20 years of experience across entertainment, advertising, and emerging media. Her work spans visual effects for film, CG animated features, television, commercials, interactive content, and mixed reality. She leads teams at the intersection of storytelling, design, and technology—bringing ideas to life across a wide range of formats and platforms.
She has built a career shaping content that connects, balancing creative vision with execution. From early work at studios including Industrial Light & Magic, Tippett Studio, Blue Sky, Psyop, and Laika, to leading creative teams and production at scale, her experience bridges craft, narrative, and systems thinking.
She has served as a Visual Effects Supervisor on Netflix’s The Monkey King, and has led creative production across advertising and immersive experiences through her own studio, Hatke Creative, as well as at Wieden+Kennedy, where she was Executive Producer for the in-house animation team.
Currently, Saira is Executive Creative Director and SVP of Brandlive Studios, where she leads the creative direction and production of live, hybrid, and virtual experiences. From concept through execution, she partners with clients and multidisciplinary teams to design shows that bring story, content, and environment together into cohesive, engaging experiences.
Her superpower is the ability to quickly understand the core of a project and translate it into clear creative direction. She brings together the right teams, ideas, and structure to deliver work that is both visually compelling and strategically grounded—while keeping collaborators and clients aligned throughout the process.
She brings a pragmatic approach to creative planning, shaping work that scales across budgets and timelines while balancing creative ambition with operational and business realities.