ARK INVEST
In The Know with Ark Invest’s CEO/CIO Cathie Wood is a monthly webseries where she she discusses fiscal policy, monetary policy, market signals, economic indicators, and innovation.
For her series we created an opening splash video to represent Cathie in the investment world as a strong female leader.
This is a journey of a ball (a symbol of Ark Invest) emerging in the playing field with all the others. Takes the lead and presses on, as it meanders through paths, navigates puzzles and scales challenges - charging the way into the future.
The protagonist that travels; changes from being a ball, to a pill, a prism or a torus… implying that ARK is nimble and adaptable to changing landscapes of the business.
Big Ideas Summit 2022 features in-depth presentations from ARK’s research team and seeks to educate attendees on the impact of breakthrough technologies and the investment opportunities they could create.
These visuals were used for their summit to the theme of convergence of tech, growth and acceleration looking into the future of investment. Ark was looking for a sophisticated, elegant and uniquely different look for their webcast.
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Client : Ark Invest
Creative Director/ Concept / Storyboards : Saira Mathew
Creative Producer : Saira Mathew
Animators : Bernat Cassasnovas, Marc Urtasun
Edit + Color : Saira Mathew
Sound Design : Mike McAllister
This project was made possible by Brandlive
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Client : Ark Invest
Creative Director/ Concept : Saira Mathew
Storyboards : Nicholas Weigel
Creative Producer : Saira Mathew
Animator : Peter Gaillard, Andrew Nawrot
Edit and Color : Saira Mathew
Sound Design : Avik Charai
This project was made possible by Brandlive.