As Executive Creative Producer leading Wieden+Kennedy’s Motion team, I partnered with W+K’s Lodge innovation team on The Hard Way, an immersive VR escape-room experience for KFC in 2017. I established the creative production workflow and worked closely with engineers and Hatke Creative Studio to develop the characters and props through each sprint to release.

Building an escape room around KFC’s seven steps for making chicken the right way was a playful challenge. With VR gaining momentum, we explored how a brand’s instructional content could become an immersive game, turning the process into something people could discover, participate in and have fun with.

Featured here is the trailer for the VR experience.