AI
AI has become an integral part of my creative process—not as a replacement for craft, but as a way to explore ideas faster, iterate more freely, and build smarter production workflows.
Below are examples of AI-assisted work created over the past few years, reflecting the rapid evolution of generative AI and creative workflows. Each project explores different approaches tailored to specific client needs, combining traditional creative direction with emerging AI tools.
I'm currently focused on developing agentic AI workflows in Runway using the production know-how from past experience and knowing client branded needs - exploring how AI can accelerate concept development, advertising campaigns, explainer videos, and production pipelines while maintaining the creative craft.
Chrome (2025)
I produced the AI-driven opening sequence for a website, collaborating with two AI artists to craft the visual shots for a fictional fashion brand. The brief was intentionally ambiguous: a chrome, high-gloss aesthetic—think Daft Punk meets Devil Wears Prada — blending futuristic sheen with runway drama. I coordinated concept development, shot direction, and final compositing to ensure a cohesive, striking intro that balanced avant-garde style with polished commercial appeal.
Zero Gravity (2025)
A show graphics package themed around Zero Gravity. It includes a countdown, intro video, segment cards, presenter walk-up and outro. All visuals were created using AI tools (MidJourney, Runway and Kling) with overlaid motion graphics, delivered as an editable style pack.
Museum of Brandlive (2025)
The presenters’ gallery walk-ups were created using Midjourney and Runway. Hallway shots were produced in Runway with additional work in After Effects. Platform rooms combined AI concept art, 3D model builds, and Runway for some camera movement, with further post-production refinements.
Megaport (2025) -
We created some 20 odd segment cards for an event . These were created in Runway off of key art statics per session. Below are a few.
Fire and Ice New Year 2026 count down
Super Squad (2024)
an intro to the execs of Brandlive organization for a client conference. Each of the exec walkups were created in Midjourney and Runway. Concept direction - collab with two other AI artists.The creative brief was to create a montage that transforms our executive team into a lineup of superheroes. Capture each leader’s distinct personality, strengths, and role through costume, pose, color palette, and brief visual motifs. The overall tone should be bold and cinematic, balancing professionalism with playful imagination.
Brandlive Hype Video (2026)
A hype video for the product launch. To capture the platform’s essence and intent, we supplemented limited usable event footage with a blend of stock clips and largely AI-generated imagery to get that right tone and edginess we were looking for. Multiple AI-generated shots were refined through several edit revisions until we achieved the most dynamic visuals to match the voiceover.