SONY PLAYSTATION

For Sony PlayStation's Townhall, we were tasked with designing an engaging experience using Brandlive’s platform. My role focused on creating visual assets that aligned the game’s visual identity with PlayStation's brand aesthetics.

We started by designing animated GIFs for the event’s landing and registration pages to capture attention and create excitement. Additionally, we developed an interactive giveaway game where event attendees could uncover hidden clues in the form of Easter eggs scattered throughout the event. These clues would then lead them to a code that could be entered on the giveaway page to win prizes.

Staying true to the brand’s minimalistic color palette—primarily white on white or blue on blue—we experimented with various materials, shading techniques, and light play to create depth and texture. To further integrate the PlayStation identity, we incorporated the four basic shapes of the PlayStation console (triangle, circle, cross, and square) as key design elements. This helped reinforce the brand’s visual language while maintaining a cohesive look across all the event pages.

Thanks to close collaboration with Brandlive's development team, we were able to bring the game to life within the streaming platform, providing attendees with an interactive and immersive experience..